FXL is a UK based International Management Training Company specialising in the FMCG Sector

FXL launched 30 years ago and has grown to become an international business with 14 bases around the world and the ability to facilitate programmes in 15 different languages with a team of more than 30 facilitators


You can talk to us about your needs and requirements to develop the capabilities of your Commercial Teams which includes all aspects of Customer or Key Account Management, Field Sales and Customer Marketing or Procurement 


We will create a relevant programme for you which will include new ideas on how to develop the skills of your Line Managers and Commercial Leaders so they are able and confident to role model and coach the techniques with their teams. This means you will be able to measure the impact and benefits of your investment

We are pleased to offer all our Programmes virtually. You can choose from interactive mini group sessions, one to one coaching or a bespoke complete E-Learning Programme

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Our clients' brands


We have clients across the world who we work with on a local basis. We offer our clients global connections
with local knowledge.
 Clients we are currently working with on a global basis include:

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Unilever - Dove
Unilever - Knorr
Unilever - Hellmanns
Unilever - Magnum
Campari - Aperol
Red Bull
Unilever - Sure
Unilever - Persil

Cities where we have a base


Language capability

English   Spanish  Portuguese   French  German  Italian  Greek   Dutch   Mandarin  Serbian   Arabic  Russian  Turkish  Hungarian  Japanese

Our team 

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Chris May

Group Managing Director

20 years with FXL

Previously at Coca Cola, AB InBev Philip Morris, Pernod Ricard

Kevin McKeogh

Group Operations Director

17 years with FXL

Previously at Cadbury, Britvic

Tamsin Riley

Finance Director

14 years with FXL

Previously at PR Agencies within FMCG sector

  • LinkedIn - Black Circle

David Armes


Previously at Vodafone, Kantar

  • LinkedIn - Black Circle

Mike Rudman


Previously at Unilever, Lion Nathan, Fonterra

  • LinkedIn - Black Circle
  • LinkedIn - Black Circle

Wyn Morgan


Previously at PepsiCo, United Biscuits

  • LinkedIn - Black Circle

Neil Rechlin


Previously at P&G, Inbev, Fritolay

  • LinkedIn - Black Circle

Hans Bieder


Previously at Wella Group, P&G

  • LinkedIn - Black Circle

Ingeborg Kroese


Previously at P&G, Pepsico

  • LinkedIn - Black Circle

Dragan Milivojic


Previously at P&G, Reckitt Benckiser, InBev

  • LinkedIn - Black Circle

Bostjan Kosak


Previously at GSK

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Angel Gomez


Previously at Walmart 

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Vasillis Moitsidis


Previously at Coca-Cola Hellenic, Frito-Lay

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Gareth Lewis


Previously at Samsung, Sony

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Nuno Bouca


Previously at Masterfoods, Mercedes Benz

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Ye Lu


Previously at VF Group, ETAM China


Miguel Angelo


Previously at Mars, One Telecom

  • LinkedIn - Black Circle

Masahiro Tsujioka


Previously at Suntory, KraftHeinz, Coca-Cola

  • LinkedIn - Black Circle

Patrick Li


Previously at Danone, Pepsi, Sony


Will Cao


Previously at Louis Vuitton, BAT, Metcash

  • LinkedIn - Black Circle

The FXL experience

“Congratulations from FXL Middle East
to the members of the Jaidah Sales Team pictured in Doha last month
receiving their awards from Mr Mohamed Jaidah, Group Executive Director.
The team applied the sales training and saw an increase in their conversion rates
from leads to car sales and an increase in the number of cars sold”

We deliver interactive, engaging and fun workshops. In the UK alone, we have trained over 40,000 people. Our well-established team of facilitators have worked for leading Blue Chip FMCG organisations so they can pass on their knowledge to your commercial teams. We are passionate to work alongside you to measure the impact of your new behaviours on your commercial performance


Contact us for more information

+44 845 500 3303